How I helped a B2B client increase his lead generation by 588%

Overview

My client was struggling to generate enough leads with Facebook Ads and his cost per lead was too high. 

+ 588%

MONTHLY LEAD GENERATION GROWTH

- 66%

COST PER LEAD

MONTHS TO ACHIEVE RESULTS

The gameplan

Review the funnel and the current Facebook ads setup and find the critical path to improving results.

The objective

Increase lead volume and decrease lead cost.

The solution

Optimize the funnel, revise the targeting, launch new creatives and copy.  

The result

Cost per lead was reduced by 66 percent. Lead generation was increased by 588%. The campaigns have been running for 12 months and producing in average 55 leads per month.

Do you want to reduce your CPA and increase your sales?